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The Bell & Ross Phenomenon

As a collector, I’m always amazed by the ebb and flow of watch brands. It seems that watch brands, even the most traditional Manufacturers, go through peaks and valleys. My personal observation is that luxury watch brands seem to follow a 5 year cycle, followed by a 2-3 year product rebirth. A recent example of this has been the meteoric rise of Bell & Ross and their Instrument Collection. My favorite and the one I wear is the BR 01-92.

Creating the look of an airplane cockpit, the retro aviator appeal of this watch is undeniable. A very cool timepiece, that doesn’t look like any other at a truly reasonable price point. Not since the IWC Big Pilot have I seen an Aviator watch as cool as the Bell & Ross Instrument Collection

While so many timepiece designs simply play “follow the leader” and iterate on other brands designs, Bell & Ross has done something truly unique and has created a buzz much like Panerai in years past.

About Adam

A family heirloom in the form of a Rolex Explorer 1016 started Adam Keith’s fascination with the watch world. From that day forth, Adam became completely fascinated with watches and has spent many hours researching and collecting rare timepieces. While Adam may be the youngest of the our editors, he is considered one of the most knowledgeable when it comes to movements and complications. Many other employees have utilized this walking timepiece encyclopedia when they needed to information about a specific movement. Challenge with Adam any question you may have about movements and complications and I am sure he will have an answer. Adam is a classical violinist who enjoys reading.

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