Milus Watches: A “New-Old” Kid on the Fine Timepiece Scene
This week I’ve had a chance to get some exposure to Milus – a watch brand I’ve not seen much of in the past, outside of a few obscure ads. While not an exceptionally old company, having been founded in 1919, Milus has a very appealing message, emphasizing quality, individuality and passion. “Just advertising”, you may say, but the product is exceptionally attractive across the entire model range. Under the stewardship of the Peace-Mark Group and CEO Jan Edocs, Milus is currently in the process of actively conveying their brand’s message to the luxury buying public. From what I have seen, they have a lot to offer.
A significant proportion of the Milus watch collection is aimed at women. Bearing exotic Greek or Persian titles that draw upon mythology or the constellations, the various models show off highly attractive rectangular, tonneau, and round forms which from all appearances seem to be exquisitely finished. Although many of these models are quartz, women who enjoy mechanical watchmaking are also treated to a self-winding chronograph as well as an extremely elegant round model with a stunning triple retrograde second display. I love this complication, and you really have to see it to appreciate how “cool” it looks in motion – the three 20-second sectors each count off their 1/3 of a minute, before passing it on to the next sector, in a clockwise motion. Retrograde seconds functions are always neat, but to have three operating in succession definitely makes for a watch that is unusual, captivating and a tasteful conversation piece.
Men have a great range of elegant choices in the Milus watch lineup, as well. The Zetios Classic timepiece, which recreates an early Milus wristwatch from 1919, is one of the most appealing three-handed watches I have seen in a long time. I’m also attracted by the Herios models, particularly the hand-wound model, and of course, the Herios TriRetrograde watch, which has the same retrograde seconds complication that I described from the ladies collection. The dial on the Herios TriRetrograde is fantastic, with it’s cotes de Geneve decorated dial mechanism, and skeletonized blued hands.
Milus also has a tantalizing range of bejewelled stunners, in their appropriately named Haute Joaillerie watch collection. Pure creations of luxury and beauty, these models show off extensive setting of diamonds and other precious gemstones. The Monocera watch has to be one of the most original feminine watch designs I have seen in some time, and appears as a one-piece bracelet in an elliptical shape, crowned with a polished sphere. It’s beautiful, particularly the version in 18K white gold with diamonds and sections of cobalt blue grand feu enamel. Also very unique is the Tarasea watch in 18K white gold and pave-set black and white diamonds. A wonderful ladies evening watch, it has a very intricate bracelet that has links which can be rotated, thanks to movable elements.