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IWC Watch Company Adds Tony Parker to Cache of Star Studed Ambassadors

The IWC Watch Company seems to be making all the right moves these days. In the last 12 months IWC has had a watch product placement in 3 major motion pictures – making it one of the most popular brands in Hollywood.

Stars who are not IWC brand ambassadors have been flocking to IWC watches en mass. People like Eric Dane, John Mayer, Chris Tucker, Jason Statham, Jude Law, Orlando Bloom, and Kevin Dillon from Entourage have all publicly been photographed wearing IWC Watches – with the Big Pilot Watch being the favorite.

There is no doubt that IWC is on a roll. The IWC Big Pilot and and anything in the Portuguese collection generally sell the moment they enter our showroom. The IWC Aquatimer is also coming on as a popular sports watch.

The re-introduction of IWC’s Da Vinci watch collection was well received this year at SIHH and should be a sucessful collection for IWC just like the Aquatimer collection. At SIHH IWC rolled out the red carpet inviting some of the biggest stars in Europe and America to come preview their new cache of watches. In a matter of an hour, you saw Jean Reno, Zenedine Zedane, Boris Becker, Matthew Modine, Kevin Spacey and Cate Blanchett all sporting spiffy new IWC Watches.

About a month ago Tony Parker (AKA – the luckiest man in the world – married to Eva Longoria) was photographed wearing a brand spanking new IWC Da Vinci watch. I was about to report on it when I saw he recently had signed on to be one of IWC’s watch ambassadors.

As you can see our friends at the IWC seem to have some serious momentum. They are the darling of the glitterari and have multiple successful watch collections which is unheard of in this industry. Most Swiss watch companies usually have one collection that is hot at any given time. Congratulations to our friends at IWC who seem to be on top of the world these days.

About Adam

A family heirloom in the form of a Rolex Explorer 1016 started Adam Keith’s fascination with the watch world. From that day forth, Adam became completely fascinated with watches and has spent many hours researching and collecting rare timepieces. While Adam may be the youngest of the our editors, he is considered one of the most knowledgeable when it comes to movements and complications. Many other employees have utilized this walking timepiece encyclopedia when they needed to information about a specific movement. Challenge with Adam any question you may have about movements and complications and I am sure he will have an answer. Adam is a classical violinist who enjoys reading.

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