In Watches

Does product placement work on me? Apparently so…

I was at a movie theater a month or so ago and saw a movie called ”Lucky Number Slevin” which is your typical shoot em up, good guy/bad guy, twisted plot flick. It’s actually not a bad movie. It stars Josh Hartnett and Bruce Willis .

I won’t give away the story, but one of the important clues in the flick happened to be a dead person watch. In a particular scene in the movie, the camera pans down on one of the characters. He was wearing a black suit and an IWC Aquatimer Chronograph. I was amazed by how clear the shot of the watch was. I was amazed how cool the Aquatimer looked on the big screen.

So a month or so later, I am in a showroom in Carmel, Ca chatting with one of our representatives. I do not know how or why, but I gravitated toward the IWC case and there it was, the IWC Aquatimer Chronograph. It was calling to me.

I asked the representative to open the case. I examined it, and then put it on. My lust for this watch began at this very moment. I felt as cool as Josh Hartnett (but I’m not). Before this, I never thought of owning an IWC, but now I am trying to figure out how I could get my hands on one.

Am I that much of a product placement sucker OR was it that I never realized how cool this watch actually was?

Did I need a movie to show me the light? Who knows, but all I know is I want an Aquatimer now!

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