IWC Aquatimer and “Lucky Number Slevin”

Does product placement work on me? Apparently so…

I was at a movie theater a month or so ago and saw a movie called ”Lucky Number Slevin” which is your typical shoot em up, good guy/bad guy, twisted plot flick. It’s actually not a bad movie. It stars Josh Hartnett and Bruce Willis .

I won’t give away the story, but one of the important clues in the flick happened to be a dead person watch. In a particular scene in the movie, the camera pans down on one of the characters. He was wearing a black suit and an IWC Aquatimer Chronograph. I was amazed by how clear the shot of the watch was. I was amazed how cool the Aquatimer looked on the big screen.

So a month or so later, I am in a showroom in Carmel, Ca chatting with one of our representatives. I do not know how or why, but I gravitated toward the IWC case and there it was, the IWC Aquatimer Chronograph. It was calling to me.

I asked the representative to open the case. I examined it, and then put it on. My lust for this watch began at this very moment. I felt as cool as Josh Hartnett (but I’m not). Before this, I never thought of owning an IWC, but now I am trying to figure out how I could get my hands on one.

Am I that much of a product placement sucker OR was it that I never realized how cool this watch actually was?

Did I need a movie to show me the light? Who knows, but all I know is I want an Aquatimer now!

About Paul

People mostly know Paul as a pop culture and media junkie. He also happens to be an avid watch collector, bona fide technophile, and a news hound. Add in his weekly dose of People Magazine and WatchTime and you have Paul Morillo. Paul is the Director of Marketing at Lussori and is always “on the lookout” for who’s wearing what watch. Ask him what your favorite celebrity is wearing and he can either tell you or find out. Paul holds an undergraduate degree from San Jose State University and a Masters Degree from Notre Dame De Namur University.

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