In October, Bell & Ross watch fanatics will have a chance to enrich their obsession just a bit more. Following on the established and smashingly successful BR Instrument collection, Bell & Ross has taken a turn in more subtle directions with the new BRS timepieces.
Showing off a strikingly handsome case made from black or white ceramic, the Bell & Ross BRS is noticeably thinner than other BR Instrument timepieces, a factor which can be attributed to the use of a manually wound movement – a first for this collection. The BRS is also considerably smaller at 39mm, which qualifies it as either a moderately sized men’s watch, or an over-sized ladies watch, depending upon who you ask.
Ultimately, the Bell & Ross BRS watches should have true unisex appeal; the diamond-set white versions should be particularly fashionable for women, while the basic black ceramic model will draw attention from men who enjoy the purposeful Bell & Ross aesthetics but feel a bit “carpally challenged” by the company’s 46mm BR 01 variants. With its classic, uncluttered dial and stylish ceramic case the BRS should shape up to be another smash hit for Bell & Ross founder Carlos Rosillo and his team in La Chaux-de-Fonds, Switzerland.