Bell & Ross probably isn’t the brand that comes to mind when one is on the market for a dress watch – the reputation of the company has been forged with bold, bad, and big sports timepieces. However, the introduction of a new model may just change that. I’m referring to the new Bell & Ross BRS Gold watches. Manufactured in both rose and grey shades of the noble metal, these handsome 39mm timepieces present a considerably more formal concept for the BR Instrument collection. While not a dress timepiece in the “stiff-upper lip” sense like the Patek Philippe Calatravas, Girard-Perregaux 1966, or the manual-wind Audemars Piguet Jules Audemars watches, (this IS a Bell & Ross, after all!) the BRS Gold models display a great deal of refinement and inexplicable charm.
Of the three BRS Gold watches which Bell & Ross has shown in its press kit, I particularly love the understated grey gold version, which stands out with its superb ivory-colored dial, grey alligator strap, and shimmering blued hands. The elegant time-only display with sub seconds these watches have is pure class, and the choice of a hand-wound movement (the classic 17-jewel Peseux 7001 caliber) to power it makes the whole package that much sweeter.
With all of this said, these models retain all the characteristic design cues that have made the BR Instrument watches the virtual “face” of Bell & Ross. One could say that the BRS Gold watches are a kinder, gentler interpretation of an edgy timepiece design – they should be a great acquisition for a Bell & Ross collector, or indeed, anyone who might be seeking a dress watch with just a bit of attitude.